Tips for Image Optimization You Need to Know

Image Optimization
Tips for Image Optimization You Need to Know 26

Optimum user experience is what netizens want the most from any website these days. According to recent stats regarding user experience or UX, around 75% of users are expected to visit a website again if they had a good user experience on that website earlier. The aforementioned statement tells you how important user experience is for websites these days. One of the main aspects of optimum user experience is the page loading speed.

A slower page loading speed means the user will quit the idea of visiting your website and there are very minimal chances of that user visiting the website again. Moreover, the resultant higher bounce rate will catch the attention of search engines which will lower the SERP rank of the website based on its inability to offer optimum user experience. While many factors add to a slower page loading speed of a website, a key factor is the presence of high-resolution images or an excessive number of images on a website.

This problem will lead to lower incoming traffic to a website because of lower SERP rankings. The best way to avoid such a situation is to optimize images according to SEO guidelines and UX requirements. We have put together some tips that can help you in this regard and help you optimize images. Further details are given below:

Tips to Optimize Images

Here are the tips you need to know about image optimization for a higher SERP ranking of your website and a great user experience. Read on to know more:

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Compress Photo Size

It is a proven fact that a website is going to take a longer page loading time if the code running behind it includes heavy files such as images. If you want to reduce the page loading time, then it is essential to make sure that your profile is free of high-resolution images that take longer to load properly and resultantly cause problems for the webpage to load swiftly.

The most effective way to avoid such a situation is to compress photo sizes appropriately. It should be noted that there is a difference between reducing image file size and resizing the image. You need to look for a reliable online image compressor that is capable to compress photo size without affecting the image quality too much. This will help you reduce the file size and resultantly reduce the size of code that is used to display the image on the webpage.

Resize Images

Another thing you need to do after using an image compressor is to use the appropriate size of images to make sure that the images you are using are fully optimized for display on a webpage. You can do this by resizing images before uploading those images on a website. Suppose, you want to use an image in the hero frame of a webpage, but the dimensions of that particular image are different.

The code running in the background to display the webpage will first pick the image in its original size and then reshape it to display it in the hero frame. This process will take a long time and affect the loading speed of the webpage, which may result in a higher bounce rate on your website, which is not a good thing in terms of SEO.

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Right Image Formats

Sometimes the shortcoming in image optimization is because of the inability to choose the right format that should be uploaded on the webpage. You should make sure that the image you are uploading on your website is in the right format. Generally, the image formats used for this purpose are JPEG, PNG, and SVG. You may need to make use of the hit and trial strategy to find the right format.

Generally, the JPEG format is used for images that feature a lot of colours while PNG is used for relatively simpler images. Images in JPEG format can be lossy too. SVG format support vector images such as those that are created using the Adobe Illustrations tool.

 Ensure ALT Tags of Images

Google and other search engines need the context of images present on a given website to decide their relevance with a given keyword. If you are running an eCommerce website and fail to ensure alt tags of images that are present on your website then there are very less chances of images present on your website appearing in the search engine result.

Bots used by search engines to crawl webpages take account of images only if their alt tags are available. Hence, you need to make sure that all images on a webpage have proper alt tags to provide search engine bots with the context. Make sure that those names include relative and descriptive keywords for better SEO results.

End Words!

Internet users these days demand websites that are a balanced combination of visuals and text. Considering the aforementioned requirements, website owners use images on your website to make their web pages more compelling and attractive. We have discussed a few tips to help you optimize those images. We hope these details will help you in making your website more attractive, optimized, and user-friendly.

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